BASF Is Ahead of (Its) Time
Summer & Fall pigment collections at stand HH30.
BASF has collaborated with the world’s leading color expert, Pantone Color Institute, to develop regional palettes and highlight Colors & Effects branded pigments along with textures, concepts and formulations for its Spring/Summer 2019 color trend forecast. The forecast, titled – Ahead of Time – was created to inspire global manufacturers of cosmetic and lifestyle brand products. All are on display at stand HH30.
For the first time, BASF will offer color forecasts twice a year – with Spring/Summer and Fall/Winter programs – to better align with the cadence of trends from the fashion and beauty industries and to support customers in the market as they develop seasonal product offerings.
“As a leader in the pigments industry, we have always worked to provide inspirational color forecasts based on extensive fashion and consumer trend research,” said Diane Jansson, global business manager, cosmetics, BASF. “By partnering with Pantone and by providing a twice- yearly forecast, we have further strengthened our commitment and reach to help our customers create products that bolster their brands and enthuse consumers.”
“As a leader in the pigments industry, we have always worked to provide inspirational color forecasts based on extensive fashion and consumer trend research,” said Diane Jansson, global business manager, cosmetics, BASF. “By partnering with Pantone and by providing a twice- yearly forecast, we have further strengthened our commitment and reach to help our customers create products that bolster their brands and enthuse consumers.”
BASF’s 2019 Spring/Summer palettes are grouped into two collections: Haven and Masterpiece, each offering distinct inspirations. Haven features translucent gradients, prismatic aqua pearl sparkle, and metallic textures that add refined interest and built-in actives offer multi-functional benefits and protection against pollutants and allergies.
The Summer 2019 collection, Masterpiece, is influenced by the spontaneous meeting of art, nature and science, curated into surprising textural innovations. With so many choices at people’s fingertips these days, personal customization for each individual is a driving force.
Effect pigments are inspired by natural textures like wood grains, glistening sands and raw minerals, as well as art materials such as cream paint, glass gel and ceramic glaze. With this collection, cosmetic brands are encouraged to experiment and create their own product masterpieces.
Effect pigments are inspired by natural textures like wood grains, glistening sands and raw minerals, as well as art materials such as cream paint, glass gel and ceramic glaze. With this collection, cosmetic brands are encouraged to experiment and create their own product masterpieces.
